ADD TO CART

OUT OF STOCK

PRE-ORDER

Refer to get $15

A new way of cross-border e-commerce, use overseas influencer marketing to master the traffic password|Overseas influencer marketing column

October 24, 2022

Overseas Influencer Marketing is a series of topics specially planned by Pinwan's globalization team. Readers and brands who are concerned about globalization must have noticed that influencer marketing has become a must-have marketing option for companies going overseas. From affiliate marketing that focuses on advertising effects, to celebrity cooperation that emphasizes brand tonality, to integrated marketing communications across platforms, multi-media, and various forms of content, the concept of influencer marketing has been evolving in practice, helping more Chinese companies have achieved improvements in traffic, localization, and brand power. In this issue, there will be a series of exclusive interview articles, industry news updates, dry goods note sharing, online live broadcasts, offline closed-door salons, and in-depth discussions on topics of common concern. We look forward to "riding the wind and waves" with more Chinese companies going overseas and cross-border merchants under the wave of digital marketing! Welcome to pay attention. Earlier this year, the Influencer Marketing Hub released the 2022 Influencer Marketing Industry Report. The report collects and summarizes the views of more than 2,000 marketing agencies, brands and industry stakeholders on influencer marketing. Here are some interesting data and information from the report: The size of the influencer marketing industry will grow to approximately US$16.4 billion in 2022. In 2021 alone, platforms focusing on influencer marketing received over US$800 million in capital financing, which is a testament to the significant growth of the industry. In 2021, the number of global influencer marketing-related service offerings will grow by 26%, with 18,900 companies providing or specializing in influencer marketing services More than 75% of brand marketers plan to spend their budgets on influencer marketing in 202268 % of marketers plan to increase their influencer marketing spending in 2022 Significant increase in brands paying influencer collaborations in 2021 Rapid growth of industry players and significant customer intent for brands all point to the fact that the boom in influencer marketing continues continuing. Source: Influencer Marketing Hub Such results are not surprising. In the era of digital marketing, the "brand promotion" and "conversion effect" that companies value can all be rewarded through influencer marketing. In the domestic e-commerce circle, a set of "formulas" for quickly building new consumer brands was widely rumored: "10,000 Xiaohongshu + 5,000 Douyin + 3,000 B stations + 2,000 Zhihu + 1 head anchor + 10 waist anchors = 1 success new consumer brand”. The elements substituted in this formula are basically inseparable from influencer marketing. On the track of going overseas, there are several popular industries where Chinese companies are most competitive, from e-commerce retail to application games, and there are many successful precedents for online celebrity marketing.



Also in News

Microsoft, Google, Facebook, three giants, miserable, miserable, miserable

October 26, 2022

Microsoft, Google, Facebook, three giants, miserable, miserable, miserable

Read More

The resurrected Zotye is about to go to overseas markets to cut leeks, but its predecessors are going bankrupt

October 26, 2022

The resurrected Zotye is about to go to overseas markets to cut leeks, but its predecessors are going bankrupt

Read More

Chinese EV start-up WM Motor reportedly cut employees’ salaries by up to 50%

October 26, 2022

Baidu-backed Chinese electric vehicle (EV) start-up WM Motor Holdings has reportedly cut cut staff salaries by up to 50 per cent as its financial condition deteriorated. The Shanghai-based carmaker, which has an annual production capacity of 250,000 units, cut senior managers’ salaries by half and reduced the salaries of other employees by 30 per cent this month, according to financial media outlet Jiemian. Two executives of WM’s supply-chain vendors attributed the company’s financial troubles to weak sales, highlighting that WM Motor was struggling to sustain its operations. WM Motor booked a total loss of 1.95 billion yuan (US$270 million) in 2021, up 68% from a year earlier. In the first eight months of 2022, the company sold 25,158 vehicles in China, which is tiny numbers compared Its domestic rivals. Xpeng, Li Auto and Nio routinely sold about 10,000 vehicles each in one month. WM Motor priced its vehicles between 150,000 yuan (US$20,574) and 200,000 yuan that medium-to-low market. In comparison, Xpeng, Li Auto and Nio are priced above 200,000 yuan and compete against Tesla’s Model 3 and Model Y vehicles. In June, WM filed an IPO application to the Hong Kong stock exchange, joining the ranks of EV peers Leapmotor Technology, XPeng, Li Auto and Nio, all of which have either applied to list or are already listed on the Hong Kong exchange, WM motor was founded by automotive veteran Freeman Shen in 2015, who held various senior management position at Volvo, Fiat and Geely in China. WM Motor is partnering with Baidu on Project Apollo, one of the world’s largest and most diversified open autonomous driving alliance platforms.

Read More