On the thorny road of exploring "humanized professional photography", how did vivo do?

October 25, 2022

The wall leading to the bedroom is covered with various themed photos taken by grandpa and dad using professional cameras, including art photos taken by grandpa using traditional film cameras with grandma; life photos taken alone for grandma and her friends; Dad's birthday party photo for Grandpa using a digital card camera. Photo source: Photo by Pinwan lzh From grandpa's film camera to dad's digital camera, these devices can only be controlled by people who can "play photography". By my age, traditional film cameras have completely become a niche hobby, and digital compact cameras are a thing of the past. The emergence of mobile phones has replaced film cameras and digital card cameras, and has become the main device for daily shooting by mass users like me. Under this size lens, mobile photography technology has grown exponentially. Image source: from rtings In just a few years, technology that is enough to rival professional photography equipment has emerged, and the final imaging effect has gradually reached the level that can only be photographed by professional photography equipment. But it seems that the shooting experience has not kept up with the development of imaging technology, which brings a sense of "fragmentation" to the mobile photography experience. Now, smartphone brands have gradually realized this problem, and various manufacturers may have different understandings of imaging. However, there is not much difference in how to improve the user's photography experience. For example, vivo, which has a unique understanding of moving images, proposes that professional creators can use it to meet the creative needs in extreme environments, and ordinary people can also use it. The concept of harvesting moving images through simple operations. To put it simply, vivo wants to bring users a humanized professional imaging experience. How does vivo do in this way of exploration? If you want to do a good job, you must first sharpen your tools. It is undeniable that the iPhone has created a precedent for mobile imaging, and more domestic mobile phone manufacturers have also entered this main track. place". Since the establishment of the "X" series in 2014, vivo has successively passed the world's first X Shot equipped with F1.8 large aperture and optical image stabilization at the same time; vivo X30 Pro equipped with 60x periscope and portrait lens; the first time to use microcomputer in mobile phones The X50 Pro with gimbal technology; and the vivo X60 Pro+ product, which is the first to use Zeiss T* coating and Zeiss optical lens, to lay the "hardware" advantage of mobile imaging. Image source: vivo vivo X30 Pro Image source: Pinwan editing and shooting vivo X50 Pro Image source: Pinwan editing and shooting vivo X70 Pro+ Image source: Pinwan editing and shooting vivo X80 Pro Image source: Pinwan editing and shooting

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